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Airline Industry: Key Takeaways for Social Media Success
Social media provides an incredible platform for consumers to air their grievances. And just like traditional word-of-mouth messaging, the negative stories are often in the limelight over the positive...
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Social Media Storms: Crisis Management Through Natural Disasters
Crisis management is an important part of your social media strategy. One such crisis can be brought on by Mother Nature. A natural disaster may put a damper on travel, transportation, business...
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How Developing a Social Media Strategy is like Moving
For those of you who have been following me on social media, specifically Twitter, Instagram, or Facebook, you may have heard the news. I’m moving! This week, I’ll be making the trek from my quiet...
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How Social Media Monitoring Reveals Industry Trends
So, maybe you’re monitoring social media channels, listening for mentions of your brand and possibly even your competitors. Have you given industry monitoring any thought? I’m often asked: What exactly...
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Social Media Engagement: How to Be Transparent During Product Launches
Increasingly, customers are jiving on the unambiguity and positive vibes of being included in big company product launches. Here are a few thoughts on why transparency is important in business today....
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7 Tips For Influencing Offline Behavior Using Social Media
Over the years there has been much conversation about how people behave outside of their realities while online. A recent study demonstrates just how being connected to social media channels...
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5 Ways to Combat Content Creation Fatigue with Social Media
Having one of those days If you’re a content creator like me, chances are you’ve had a few moments of writer’s block. Deadlines loom, and yet you find yourself without so much as an opening sentence....
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Social Media Parodies: Have They Gone Too Far?
Imitation may be the highest form of flattery, but parody and mockery can often leave us feeling the sting of rejection. Jokes are sometimes hurtful and mean, but a close friend of mine is often saying...
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Infographic: Social Media and the Presidential Debate Round 2
With just three weeks to go until election day, the gloves were off, and social media users were in the corner of their favorite candidate Tweeting up a storm during last night’s town hall Presidential...
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Steal The Thunder! Turn Social Media Trends Into Marketing Gold
Source: http://www.flickr.com/photos/redlegsfan21/ When politicians, celebrities, and corporations slip up, the internet does a happy dance. Pouncing on any meme bandwagon possible, social media...
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